About Us

Welcome to Hit The Lip®, where we bring the iconic vibes of the 80s and 90s surf culture straight to your skin. Our journey began with a deep-rooted love for the endless summer vacations that defined our childhoods. Inspired by the laid-back lifestyle and sun-kissed moments.

As avid fans of the surf culture, we knew that sun protection was essential. That’s why Hit The Lip® products boasts a powerful SPF 30 to shield your skin from the sun’s harmful rays. But we didn’t stop there. 

We formulated our products to have a non-greasy texture, ensuring a comfortable and lightweight feel on your lips. We also committed to creating a VEGAN and cruelty-free product, steering clear from ingredients like beeswax.

Hit The Lip® Lip products are not only vegan but also gluten-free, paraben-free, and packed with nourishing ingredients to keep your skin soft, smooth, and protected. With our delightful coconut flavor, every application will transport you back to those endless summer vacations we all cherish.

Embrace the spirit of the 80s and 90s surf culture with Hit The Lip® Lip – your go-to SPF for sun-soaked adventures and beyond!